Контрольная работа по Английскому языку Вариант 2

Global  Multinational  Company

A multinational  company is a business organization that has its headquarters in one country but with operating branches, factories and assembly plants in other countries.

A company becomes a global enterprise when it integrates all of its units and focuses its marketing strategy on worldwide scale. In practical terms, people tend to call any company that sells products or services on the global market or has operations in several countries a global multinational company.  Managing a global multinational company would obviously be much simpler if it required only one set of corporate objectives, goals, policies, practices, products and services. But local differences – cultural habits, beliefs and principles specific to each country or market – often make this impossible. The conflict between globalization and localization has led to the invention of the word ‘glocalization’. Companies that want to be successful in foreign markets have to be aware of the local cultural characteristics that affect the way business is done.

A global multinational organization should employ people who understand the culture into which the company plans to expand. Global companies often offer the same product in different countries, but modify a product logo and packaging to meet local tastes. A company trying to globalize should also reorganize its management structure and supply chain. An export management company can handle restructuring in the supply chain and compliance with laws of foreign countries.

Вusinesspeople in ‘linear-active’ cultures such as Britain, the USA and Germany are generally organized and rational, try to act logically rather than emotionally, plan in advance, and like to do one thing at a time. They believe in respecting rules, regulations and contracts. They are not afraid of confrontation but will compromise when necessary to achieve a deal.

 

c) в тексте нет информации    

1) Local differences make managing a global multinational company much simpler.

2) People like to do many things at the same time.

3) A company becomes a global enterprise when it focuses its marketing strategy on worldwide scale.

 

1. The manager is ill, so the  ….  is in charge today.

a) assistant  manager    b) secretary   c) cashier  

2. Monthly salaries of our staff go directly into their … .

a) invoices    b) interests   c) accounts  

3. If you own some shares of a company you receive …. per share.  

a) interest  b) dividends   c) salary  

4. What is the secret of their fantastic commercial … ?

a) trading   b) success   c) market

5. A great number of companies in Russia were … by the 1998 financial crash.

a) launched  b)  affected  c) infected

 

a) Yes, of course. What can I do for you? 

b) John, can you help me? 

c) I want to print the draft contract from the flash drive.

d) No problem. Which document is it?

e) There! The APU and Lowis Engineering contract document.

 

a) Hotel "The City”

2 Pine Avenue

Milford, CA 89755

(689) 556-4781

b) Dear Mr. Hardy

c) Mr. Keith Hardy

698 Rose Street

Albion, MI 48905

d) Yours sincerely

Margaret Johnson, Office Manager

e)I would like to learn more about the word processing equipment that was  advertised in the July issue of "Modern Office Equipment”.

Our office costs have increased about 25% a year. We must do something  to control these costs. Your word processing equipment may be the way to control some of them. Please call my office, 789-062, to set up an appointment.