Контрольная работа по Иностранному языку

I. Choose the right variant. 

1. Marketing tends to be seen as a  ...  industry, which includes advertising, distribution and selling.

a) high-tech          b) creative             c) heavy

2. Good marketing must be able to create a set of benefits for the  ...

a) customer        b) government                c) manager

3. To market a product is to ...  a plan and put it into action. 

a) decide                  b) make                     c)  deliver

4. The most common variables used in constructing a marketing mix are price, promotion, product and ...                                                                                                      

 a) field                             b) spot                        c) place

5. Marketing is always aimed at a customer who is ready to  ...

a) sell                        b) share                     c) buy

6. Marketing ...  are generally concerned with the 4 P’s.

a) managers                          b) organizations                      c) objectives

7. Originally marketing was meant to help avoid ...  in industrially advanced countries.

a) overproduction                            b) overpopulation                   c) overpressure

8. All managers understand the role of marketing in ... business.

a) human                     b) exciting                    c) modern

9. Before selling the product you must do a lot of market  ...    first.

a) planning                            b) research                             c) coordination

10.  The company with the biggest sales in the ...  is known as the market leader.

a) sector                                   b) shops                   c) USA 

1. What is marketing?

2. What is a marketing plan?

3. What is the difference between market research and marketing research?

4. Why marketing is worth the expense?

5.  Why marketing research is important to your business?

Transform the Direct questions in brackets into Reported Speech

Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are:

1.Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses.

2.Direct marketing seeks to drive a specific "call to action." For example, an advertisement may ask the prospect to call a free phone number or click on a link to a website.

3.Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium.

Direct marketing is practiced by businesses of all sizes — from the smallest start-up to the leaders on the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line.