Контрольная работа №2 по Английскому языку Вариант 4
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Контрольная работа
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Город, год:
Пенза 2016
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% по системе
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I. Прочитайте и устно переведите на русский язык весь текст. Письменно переведите  1-4 абзацы.
A.G. Lafley, the CEO of Procter and Gamble, has brought a lot of creativity and rigor  to P&G's innovation process. During the past two years, P&G has raised its new-product hit rate (the percentage of new entries that deliver a return above the cost of capital) from 70% to 90%. That's terrific in an industry where half of new products fail within 12 months, according to market research firm information Resources.
Organic growth, meaning growth from core business, excluding gains from acquisitions - is at the root of P&G's transformation. According to Lafley, organic growth strengthens a company's ability to innovate.
Lafley has a model for innovating in a big company:
1. Jim Stengel, Procter's Chief Marketing Officer, has cut his reliance on focus groups - the conventional method for studying consumers. He has urged the marketers to spend lots of time with consumers in their homes, watching the ways they wear clothes, clean their floors, and asking them about their habits and frustrations.
2. Procter and Gamble has 7,500 R&D people located in nine countries. In order to collect feedback over this vast area, the company encourages employees (both scientists and marketers) to post problems on an internal website. Lafley evaluates the ideas that have been shared between employees.
3. Lafley says that his goal is to get half of P&G's invention from external sources, "Inventors are evenly distributed in the population, and we are all likely to find invention in a garage as in our labs," he explains.
4. It's not the P&G's way to put out a product without test-marketing it. But consumer testing takes time - a luxury that P&G executives don't have. By cutting down on test-marketing (but not on science), P&G has reduced product launch time from laboratory to roll-out from three years to 18 months.
5. Lafley believes that P&G needs to market not just the product itself but the consumer's experience of the product - how it looks, smells and feels.

II. Ответьте на вопросы по тексту:
1.What is placed at the root of R&D transformation?
2.How many people are there at R&D in Procter and Gamble?
3.What do some companies offer to encourage growth?

III. Определите, являются ли приведенные ниже  утверждения (1-4)
a)истинными (true)
b)ложными (false)

1.Lafley believes that marketing just the product itself will be enough.
2.Lafley motivates the rank and file by giving out modest rewards and by celebrating innovators on P&G's internal website.
3.Lafley says that his goal is to get half of P&G's invention from external sources.
4.During the past two years, P&G has raised its new-product hit rate from 70% to 99%.

IV. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:
targets, career, head office, refund, workforce, order

V. В следующих предложениях подчеркните инфинитив, определите его форму и синтаксическую функцию.
1.To have given up after such hard work seems a shame.
2.If you tell the truth, you don’t have to remember anything.
3. Life is not a problem to be solved, but reality to be experienced.
4. Is there anyone so wise as to learn by the experience of others?

VI. В следующих предложениях подчеркните герундий и определите его синтаксическую функцию.
1.We are all wiser now for having been through that experience.
2. Anyone who takes himself too always runs the risk of looking ridiculous.
3. Being bothered all the time does not help me to complete the task.
4. Once you replace negative thoughts with positive ones, you’ll start having positive results.

VII. Раскройте скобки, поставив глагол в правильную видо-временную форму.
1.I think it costs $7,000 to rebuild the garage. It is too expensive.
2.Professor will give another lecture at the same time next week.
3.Now I am staying with John for a few weeks until my flat will be ready.
4.I have spent a lot of time travelling since I got this new job.
5.I often wondered where she gets her money.
6.I hear Joe married last summer.
Тэги: Контрольная работа по Английскому языку Вариант 4


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