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БАНК РАБОТ » Английский язык » Контрольная работа по Английскому языку Вариант 2

Контрольная работа по Английскому языку Вариант 2

17 мар 2016, 20:38
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ИНФОРМАЦИЯ
Вид работы:
Контрольная работа
Дисциплина:
ВУЗ:
Город, год:
Город не указан 2015
Уникальность:
% по системе
I.    Прочитайте и устно переведите на русский язык весь текст. Переведите письменно первый абзац:
Global  Multinational  Company
A multinational  company is a business organization that has its headquarters in one country but with operating branches, factories and assembly plants in other countries.
A company becomes a global enterprise when it integrates all of its units and focuses its marketing strategy on worldwide scale. In practical terms, people tend to call any company that sells products or services on the global market or has operations in several countries a global multinational company.  Managing a global multinational company would obviously be much simpler if it required only one set of corporate objectives, goals, policies, practices, products and services. But local differences – cultural habits, beliefs and principles specific to each country or market – often make this impossible. The conflict between globalization and localization has led to the invention of the word ‘glocalization’. Companies that want to be successful in foreign markets have to be aware of the local cultural characteristics that affect the way business is done.
A global multinational organization should employ people who understand the culture into which the company plans to expand. Global companies often offer the same product in different countries, but modify a product logo and packaging to meet local tastes. A company trying to globalize should also reorganize its management structure and supply chain. An export management company can handle restructuring in the supply chain and compliance with laws of foreign countries.
Вusinesspeople in ‘linear-active’ cultures such as Britain, the USA and Germany are generally organized and rational, try to act logically rather than emotionally, plan in advance, and like to do one thing at a time. They believe in respecting rules, regulations and contracts. They are not afraid of confrontation but will compromise when necessary to achieve a deal.
 
II. Определите, являются ли утверждения:
а) истинными
b) ложными
c) в тексте нет информации    
1) Local differences make managing a global multinational company much simpler.
2) People like to do many things at the same time.
3) A company becomes a global enterprise when it focuses its marketing strategy on worldwide scale.
 
III. Переведите слова и выражения из первого столбика (1-10) на русский  язык. 
Найдите cоответствующие им лексические эквиваленты (a-j):
 
1. headquarters
(главное управление)
1.branch 
(филиал)
2.product logo
(логотип продукта)
3.marketing strategy  
(маркетинговая стратегия)
4.enterprise 
(предприятие)
5.globalization 
(глобализация)
6.localization
(локализация)
7.supply chain
(цепочка поставок)
8.cultural habits 
(привычки культур)
9.objective
(задача, цель)
a) the fundamental goal of increasing sales and achieving a sustainable competitive advantage  
b) the place where a company or organization has its main offices 
c) a business company or organization  
d) a graphical mark, emblem, or symbol  used to identify a product
e) the process of carrying out an activity only in a particular area of the world, or the process of changing it to make it suitable for a particular area of the world  
f) a shop or office representing a large company or organization in a particular area   
g) the idea that the world  is developing a single economy and culture as a result of improved technology and communications and the influence of very large multinational companies  
h) a series of processes involved in supplying a product to someone  
i) something that you plan to achieve, especially in business or work  
j) traditions and beliefs of a society, a company, etc  

IV. Вставьте в предложения (1-5) подходящее по смыслу слово (a-c): 
1. The manager is ill, so the  ….  is in charge today.
a) assistant  manager    b) secretary   c) cashier  
2. Monthly salaries of our staff go directly into their … .
a) invoices    b) interests   c) accounts  
3. If you own some shares of a company you receive …. per share.  
a) interest  b) dividends   c) salary  
4. What is the secret of their fantastic commercial … ?
a) trading   b) success   c) market
5. A great number of companies in Russia were … by the 1998 financial crash.
a) launched  b)  affected  c) infected
 
V. Расположите фразы диалога в правильной последовательности   (cоедините цифры и буквы). Внесите свои ответы в таблицу. Перепишите диалог в правильном порядке:
a) Yes, of course. What can I do for you? 
b) John, can you help me? 
c) I want to print the draft contract from the flash drive.
d) No problem. Which document is it?
e) There! The APU and Lowis Engineering contract document.
 
VI. Расположите части делового письма в правильном порядке (cоедините буквы и цифры).  Внесите свои ответы в таблицу. Перепишите письмо в правильной последовательности:    
a) Hotel "The City”
2 Pine Avenue
Milford, CA 89755
(689) 556-4781
b) Dear Mr. Hardy
c) Mr. Keith Hardy
698 Rose Street
Albion, MI 48905
d) Yours sincerely
Margaret Johnson, Office Manager
e)I would like to learn more about the word processing equipment that was  advertised in the July issue of "Modern Office Equipment”.
Our office costs have increased about 25% a year. We must do something  to control these costs. Your word processing equipment may be the way to control some of them. Please call my office, 789-062, to set up an appointment.
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